A smiling woman with long dark hair and blue eyes, wearing a pink blazer and a statement necklace, sitting in a modern office setting.

Founder

tyann osborn

As our lead facilitator, speaker, content creator and consultant, Ty creates strategic people practices that actually work. She was one of the first Gallup-Certified Strengths coaches in Texas and the world. She’s got a degree in Economics & Management as well as an MBA. Clients love her unique combination of charm, wit, and professionalism. She specializes in large-group speeches and team training events. Out of her passion for bringing strengths to the world, she has served clients from small nonprofits to Fortune 50 companies including Dow Chemical, Dell Technologies, and Berkshire Hathaway.

Top 5 CliftonStrengths Talent Themes
Maximizer | Significance | Learner | Communication | Futuristic

Fun Facts
Former resident of China and India, loves riding gaited horses, her last meal will include chicken fried steak and gravy, has a super power of speed reading, and her platform when running for president will include synchronizing stoplights and abolishing the time change.

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Leader of Operations

miriam rieck

Miriam is an experienced Renaissance woman and self-proclaimed “getter doner.” She’s been in Business Administration in many industries and carries a skill set of work and life experiences that make her…well a human unicorn. She is a writer, award winning photographer, and newsletter editor. If it is new, she will want to learn it. She loves making Ty’s life efficient and being of service. She is charming and claims she can talk to a brick wall, but feels her voice works better with her plants and her fur baby…Blu.

Top 5 CliftonStrengths Talent Themes

Intellection | Strategic | Input | Empathy | Connectedness

Fun Facts

Off-time hobbies are publishing her photos and essays on Instagram and reading (romance novels are her guilty pleasure). She also enjoys camping, road trips and traveling.

STRENGTHS OPERATIONS

VERONICA MARTINEZ-GOODMAN

Veronica is our go-to expert for Strengths administration. With her years of experience in the Gallup CliftonStrengths world, she knows the platform inside and out. Guided by her top Strengths, Achiever and Responsibility, Veronica is someone you can always count on to get things done! Veronica is passionate about personal development, entrepreneurship, and helping small businesses succeed.

Top 5 CliftonStrengths Talent Themes
Achiever | Responsibility | Futuristic | Relator | Intellection

Fun Facts
Veronica lives in sunny San Diego, where she loves spending time at the beach, traveling, and discovering new restaurants and experiences.

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Creative Brand Strategist

amy martin

Amy is Ty’s longtime brand partner and the creative force behind the look, feel, and evolution of everything you experience with TyAnn Osborn. A Maximizer at heart, she brings vision, clarity, and heart to every brand she touches, helping visionaries and thought-leaders articulate who they are and why it matters. As the founder of Effin Creative, Amy blends strategy, design, and deep intuitive insight to create brands that feel as powerful on the inside as they look on the outside. She’s been collaborating with Ty since 2017, shaping everything from messaging to visual identity as Ty’s work and impact have grown. Empowering clients to expand into their full potential is her greatest joy, second only to her two boys, husband, and beloved pup.

Top 5 CliftonStrengths® Themes
Maximizer | Harmony | Adaptability | Consistency | Achiever

Fun Fact
Amy is certified in yoga and children’s yoga. You’ll often find her grounding big ideas with deep breaths and a little magic into every creative process.

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Leader of Podcasts & Video Production

Yael karoly

Yael is passionate about meaningful and mindful projects that aim to make a change for the better. Born and raised in Los Angeles, Yael moved to New York City after graduating from Point Park University in Pittsburgh. She majored in Musical Theater with a minor in Music and performed in countless theatrical productions. Yael has 5 years of audio engineering and production assistance experience at an LA recording studio. At the studio, Yael was able to assist producers and artists directly and eventually make her way into the audio engineering chair. When she wasn’t editing vocal takes, Yael was recording her own vocals in the booth as the lead singer.

Top 5 CliftonStrengths Talent Themes

Communication | Strategic | Positivity | Woo | Futuristic

Fun Facts
Yael loves to get nerdy about music theory with anyone who will listen. Her other passions include theater, dancing, and songwriting. She also loves traveling, playing pinball, 1950’s music, and quoting from Back to the Future!